The Paint Chip

The Paint Chip

The Paint Chip

The Paint Chip has long been the go-to spot for art supplies and custom framing in Davis, but they didn't have a web presence. When Covid struck and they had to close doors, Laphona wanted to help them stay in business. We offered to create a new website with a secure online store completely pro-bono.


This project had 3 goals:

  • Get them into the 21st century with a compelling website
  • Move their 5,000+ item catalog online
  • Give them the power to make changes themselves


Website, Stat!

Time was of the essence. We scraped together existing visual assets and hired a professional photographer to get new imagery. To ensure security and scalability, we moved their URL to a secure Amazon cloud server. We installed Wordpress and provided training on how to use it.

5,000 Item Online Store

The Paint Chip had a huge inventory with none of it online or in exportable formats. We scoured their POS systems for logs and extracted the product codes. We built dozens of tools to scrape the web for product - including price, upc, imagery, category, brand and description. After a few weeks, we were able to present their complete online store.


The Paint Chip website was an instant hit - with over 15,000 views in the first 2 months despite not advertising. The online store now generates a healthy percentage of daily orders.